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About Dalene Flooring

75 Years of Family Excellence in Flooring

Our motto at Dalene Flooring is, You Can Have It All.

Dalene Sign

Our Story

Our company has been serving Connecticut families and communities since 1949. As a fourth-generation family business, we are committed to providing a wide selection of flooring and services from design to installation all backed by our Beautiful Guarantee®.

Our Corporate Offices in South Windsor, CT provides all the support to get your flooring project done and the 5+ flooring design showrooms can be found in West Hartford, Manchester, Enfield, Southington, Torrington, South Windsor along with our Outlet Centers in Hartford, Torrington and Manchester CT.

Our History

Our History

From hardwood specialists to Connecticut's premier full-service flooring provider

 
El Cajon, California
1949

The Beginning

Arne H. Dalene and his father Herman Dalene establish Dalene Hardwood Flooring in South Windsor, Connecticut. The company specializes in hardwood floor installation, sanding, and refinishing.

Many Norwegian craftsmen come to work for Dalene Flooring, staying in the Dalene home as they build their skills and reputation for quality workmanship.

El Cajon, California
1950s-1960s

Hardwood Excellence

Dalene Flooring focuses exclusively on unfinished hardwood floors during Connecticut's post-war housing boom. The company builds its reputation on quality craftsmanship and attention to detail.

Specialization:
  • Unfinished hardwood floor installation
  • Professional sanding and refinishing
  • Serving Connecticut's new housing market
El Cajon, California
Late 1960s

Carpet Division Launch

Responding to market demand, Dalene Flooring expands beyond hardwood to include carpet sales and installation, marking the beginning of the company's transformation into a comprehensive flooring provider.

El Cajon, California
Early 1970s

Vinyl Flooring Expertise

Dalene Flooring adds vinyl flooring to its product portfolio, continuing its evolution into a multi-category flooring specialist serving both residential and commercial markets.

El Cajon, California
Late 1970s

Retail Focus Begins

After decades of focusing primarily on new home construction and commercial projects, Dalene Flooring begins developing its retail showroom presence to serve homeowners directly.

El Cajon, California
Early 1980s

Ceramic & Tile Services

Dalene Flooring completes its transformation into a full-service flooring provider by adding ceramic tile and stone installation to complement its hardwood, carpet, and vinyl offerings.

El Cajon, California
1990s-2000s

Connecticut Expansion

Under second-generation leadership, Dalene Flooring expands throughout Connecticut with multiple showroom locations, establishing a strong regional presence.

Showroom Locations:
  • South Windsor (flagship location)
  • West Hartford
  • Manchester
  • Enfield
  • Southington
  • Torrington
El Cajon, California
2010s

Carpet One Floor & Home

Steven Dalene, son of founder Arne H. Dalene, leads the company's continued growth and modernization as CEO. The company joins the Carpet One Floor & Home cooperative for enhanced buying power and resources.

Recognition & Growth:
  • Partnership with Carpet One cooperative
  • Armstrong Elite Retailer designation
  • Multiple "Best of Hartford" awards
El Cajon, California
2014

Armstrong Elite Partnership

Dalene Flooring Carpet One adds a fifth Armstrong Elite showroom in Torrington, joining an exclusive network of hand-selected retailers displaying the broadest Armstrong flooring selection.

El Cajon, California
2015-2020

Modernization & Recognition

Dalene Flooring implements Carpet One's Retail 2.0 format with remodeled showrooms. The company wins Best in Flooring from Best of Hartford for the fifth consecutive year in 2015.

Achievements:
  • Completed major showroom renovations
  • Launched Beautiful Guarantee program
  • 110% Price Match Guarantee
El Cajon, California
2023

Industry Recognition

Steven Dalene inducted into the Home Builders & Remodelers Association of Central Connecticut Housing Hall of Fame, recognizing generations of industry support and community involvement.

Dalene Flooring receives Housing Hall of Fame award from the Home Builders of Connecticut.

El Cajon, California
2024

Diamond Anniversary

Dalene Flooring celebrates 75 years of excellence serving Connecticut families and communities. Now a four-generation family business with six Connecticut locations and an outlet center.

75-Year Achievements:
  • Four generations of family leadership
  • 3,500+ projects completed annually
  • Six full-service showroom locations
  • Major commercial projects including UConn facilities
El Cajon, California
2025

Continuing the Legacy

With fourth-generation family members active in the business, Dalene Flooring continues its commitment to quality products, expert installation, superior customer service, and community involvement throughout Connecticut.

Core Values:
  • Family-friendly customer service environment
  • Community sponsorship and involvement
  • Beautiful Guarantee: full replacement if not satisfied
  • Lifetime installation warranty

By The Numbers

75 Years in Business
3,500+ Projects Annually
6 Connecticut Locations
4 Generations of Excellence

Why Dalene Flooring is part of Carpet One.

Good Deals

Cooperatives work together to gain buying power and scale. This allows independent, family businesses like us to provide the most competitive pricing and value. Together, our cooperative of over 1,000 member store owners is the largest buyer of floor covering in North America. This means that we can negotiate great prices and pass that savings on to our customers. We also benefit from shared best practices and business tools that help us run our business better and provide extraordinary service.

Community Service

Good Deeds

As an independent, family business supported by our membership in a cooperative, we are dedicated to giving back to our communities and helping others. We live, work and play in this community, just like you. We are fully invested in keeping our community vibrant and strong. We are your neighbors, friends and family. In addition to giving back directly to our community, we provide local jobs and a positive work environment.

Carpet One Map

Good Business

Our cooperative is owned by us and other independent, family businesses like us. We are focused on giving you – our customers – the positive shopping experience you deserve. As the owners of our business and our cooperative, it is important to us that we operate with integrity. Our entrepreneurial spirit drives innovation and positive change. We foster democratic values and practices, and focus on the long-term success of our business and our community.

We Are a Cooperative. Locally Owned. Over 1000 Stores Strong.

Our Company Achievements

We're a fourth generation flooring business with over 68 years of experience.
Customer Service

It's Personal

We’ve found that 75% of our business comes from repeat & referral customers.

That keeps our focus on the right things, exceeding our customer’s expectations.

Dalene Flooring

Expertise Without Compromises

At Dalene Flooring Carpet One, we professionally install the world’s finest floors, back with a lifetime installation warranty and as part of the largest flooring buying cooperative, we leverage our buying power with 1000 stores worldwide, to extend better prices to you, our customer.

Flooring Install

Experience You Can Trust

We’ve helped to over 3,500 homeowners, schools, non-profits and local businesses complete their flooring projects this past year alone.

That’s experience you can trust.

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